When we usually talk about flyers, we think of small pieces of paper with promotional content handed out by salespeople. Most of these flyers are small, bland, and cheaply done: they are lifeless, devoid of images, color, and possess little value, which is why they are pretty easy to throw away. Today’s trends are breaking from norm: bigger flyers are continuously being printed even by smaller businesses. Larger flyers are (obviously) more expensive materials-wise, but luckily, there are cheap flyer printing services that could help you out.
However, is it a good idea to adapt to the trends and resort to bigger flyers? Let’s find out.
Larger flyer means more content
If you resort to bigger flyers, then naturally, you have more space for your content and design.
This means you can provide more content, calls to action, and more details regarding your products, services, or whatever you’re promoting. It increases the chances of potential customers to somehow find something they like.
If your design is good enough and you have effectively handed them down to interested parties, then you have made generated interest and made your brand more well-known throughout your local consumer base.
Bear in mind that advertising relies heavily on effective content. Though you can also put up effective pieces on smaller flyers, their bigger counterparts give you more space and opportunities to do so.
Bigger flyers are flyers on steroids
Since they pack more content and design elements, bigger flyers pack more persuasive powers compared to their smaller versions, mainly because of the more in-depth content they contain. Consider them an upgraded version of the cheaply-made ones you see everyday.
Easily, they are also more valuable: recipients are less likely to throw away a larger and well-designed flyer containing truckloads of content compared to smaller, pocket-sized ones (which they are likely to place on their back pocket and forget). There are even some flyers that make good coffee table decorations.
However, bigger flyers aren’t for every business
Although there are flyer printing services which provide low-cost large printed flyers by the bulk, they could be out of your budget’s comfort zone, especially if your business is just starting up. You will be able to reach more people by resorting to smaller flyers, but their overall quality may not be enough to convert into sales.
However, if you run a more established business, then go ahead and pursue larger flyers. if you’re part of these industries, bigger flyers are highly recommended:
- Food, especially if you accept delivery orders. Put your delivery menu on the flyer, as well as your operating hours, best dishes, and obviously, your contact number. Tip: hand one over to diners after they order.
- Real estate, attracting real estate clients heavily rely on how attractive your listings are. Given that larger flyers allow you to put more design elements and gives more room for customization, you can make your flyer listings appear more aesthetically pleasing to lure in potential real estate hunters.
- Clothes and apparel, you can put up a mini catalog of your available products in your flyers. Present the best items in your current inventory, including novelty and highly expensive stuff to attract curious shoppers. It’s also best if you attach a discount coupon into your flyer as well.
- Travel – this works well if you offer promos and discounts to overseas trips. You can list your best offers along with your packages to the most-traveled locations by the people in your locality.
As long as your products are tangible and if they heavily rely on presentation, you can never go wrong with bigger flyers. Take note that the above mentioned industries are ones most consumers can relate to. Making flyers for niche and hard to understand industries such law and insurance could end up being disastrous.
Quantity vs Quality
The bigger flyer vs smaller flyer debate tackles the quantity and quantity as well. If you choose the former, it’s given that you will have to deal with fewer flyers at your disposal. However, the key here is to distribute smartly: hand them out to target consumers who are most likely to purchase from you in the future. Best examples include your recurring customers and other familiar faces who regularly visit your establishment.
Overall, can we safely say that bigger is better? Definitely, though certain conditions and circumstances may apply. Remember, take your budget, target audience, and business niche into consideration if you are torn between bigger flyers, or smaller ones.