Why should I print Brochures?
Brochures let your audience know you mean business, that you are credible, professional and that you aim towards quality rather than price. They are a prime choice for businesses aiming to be perceived as gourmet or elitist and they produce good results.
Brochure Printing is also a way that you can include different proposals to different kinds of leads, because people will usually read them all and select the proposal that interests them the most, filtering your offers at their own time and leisure.
How will Brochures benefit my business?
Brochure printing is costly not only to print but to plan too – it costs you time too. However, brochures let your clients know that you’re not just a fly by night business that tries to save every penny they get – you’re different, you care about elegance, professionalism, glamour, lavishness and all of those virtues that treat money as a simple formality.
Brochures don’t usually close sales, but they throw hundreds of interested customers from your target market right towards your door.
How are Brochures different from Postcards and Flyers?
Flyers are cheap and dispensable; they serve short term goals and serve to update leads on what you are doing or to inform them of upcoming deals or promos.
Postcards are a bit more costly to produce, but they have a bigger retain value and are easy to read and to grasp. If you want a bigger result than with flyers and can spare the extra buck, then it’s not a bad option at all.
Brochures, however, are a different game – Brochures are the most expensive option, but leads will hold down to them. Choose this option if you’re seriously committed to the campaign and if values like sleekness, quality and professionalism are essential on your niche.