Flyer printing seems to be an old fashioned marketing medium, so why is it so popular? The reason flyer printing is still on demand is because flyers work – and nobody is going to drop something that works just because the method might seem outdated on the first look.
Why should I print Flyers?
Flyers are an easy to read and inexpensive way to reach your market and to strike an impact on a short-term basis.
If you are holding a promo or a special sale, sending a massive flyer campaign some days prior to that might increase your attendance or maximize your sales, which will surely send your Campaign’s ROI (Return on Investment) through the roof.
Sure, flyers are easily dismissed and cause no long term impact, but there isn’t a way to reach as many people with an easy to read message so cheaply on the offline world.
How will Flyers benefit my business?
Flyers are a price-effective and cheap traffic magnet that will attract a lot of leads on a short term basis.
Flyer printing has a huge reach and it can be used as an offline newsletter – to keep your clients on the loop and constantly updated on what your company does or is doing.
How are Flyers different from Postcards and Brochures?
Brochures have “keep me” written all over it and people feel bad for dropping something like this, but they are costly and their price-effectiveness isn’t as big as postcards and flyers. They are usually an option for bigger campaigns or large updates.
Postcards do still leave some remorse on leads that throw them away, but they are cheaper and easy to grasp.