Promoting and advertising is the first step in a company’s growth and working with a flyer printing Singapore based company is one way to do it. In fact, there are many ways you can do this including radio, TV, billboards and newspapers. These mediums can work miracles on the budget of smallest businesses, all which will find it a bigger challenge to promote a special event.When it comes to organizing a special event such as a sale, music concert or perhaps even a store opening, one thing you must be sure to do is make people aware of it.
Getting someone to promote something through word of mouth is the very basics of advertising and this technique has evolved in recent years thanks to the growth of social media channels. While this certainly has its benefits in terms of cost, it can be a pretty laborious task to try and really spread the word and promote your event. In fact, the word of mouth is how advertising as we now know started.
This tool also offers a great platform to engage with customers and for businesses, buildup and aftermath of your special event.For this reason, social media channels like Facebook are more often seen as a good support channel to encourage discussion around special events and offers. Nonetheless, one medium that surfaces among the rest (even in today’s digital age is flyers).
Flyer Is Small Tool That Can Be a Big Help in Promoting Special Events
While social media certainly has its benefits in helping to promote events and generate some awareness and create a buzz around them, it’s also important to remember some of the tried and tested marketing techniques that have been used for years. One such technique is direct marketing and using flyers to promote your event.
Here are the 5 reasons why you need to use flyers for your special events.
- Provide Some Incentives
Use your flyer as an incentive mechanism by providing discount, say, to the first 20 people who use a certain coupon code. It can also provide you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and drum up some interest in your event and also create some early awareness.
- It is Tangible
The fact that your customers will physically hold the flyer means you are half way to getting your message across. Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to your customer grabbing it to read. How your flyer is designed and printed can impact on whether or not your customer decides to read on to find out more information. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Another big benefit of using a flyer to promote an event is its tangible nature
- It Reaches Your Audience Efficiently
Flyers can provide a great platform and promote special events that can reach your audience in many ways such as, newspaper insert, street distribution, in-store distribution, and door to door mail drop, among others.
- It is Measurable
Adding flyer numbers, custom URLs and/or QR codes can allow you to monitor how successful your flyer campaign has been.Coupon codes can often be a great way of measuring how successful your marketing campaign has been. Use your flyer as a measurement tool to establish how successful your event was and what you can learn for the future.
- It Projects the Right Creativity
Most flyers will tend to be either A4 or A5 in size and can be two sided to give you extra space to get your message across. Another way to really make your flyer stand out is to consider a folded finish.If you decide to promote your special event on a flyer, there is so much scope to how creative you can get. You will want to make your flyer stand out but also highlight the main message, whether it is a sale or an open day.
If you would like to find out more information on using flyer printing in Singapore and promote a special event, make sure you know the best company to tap into. We here at ExpressColour can certainly help, as we have the right tools and ideas that make your flyer efficient and successful.