The old adage “a picture is worth a thousand words” is as true today as it was when it was first coined by Arthur Brisbane in a newspaper advertisement back in 1911. Today however, “pictures” in advertising encompasses much more than just photographs or graphics. Instead, it includes any visual that impacts how your message is perceived.
Corporations spend untold billions of dollars a year trying to portray their brand in the best light. Why? Because visuals are a highly effective tool to influence the impressions consumers have of their company. Microsoft spent an inordinate amount of time testing the best shade of blue to attract click-through rates for their Bing logo. According to them, to date it has resulted in an additional $80 million in revenue. (http://www.cnet.com/news/behind-bings-blue-links/#ixzz1M9rp4XNK)
No matter your advertising medium, whether it’s online brochures, postcards or flyer printing, picking the right graphics can create the right brand image and bring more people to your storefront or internet site. Conversely, picking the wrong graphics can turn people away.
Graphics can also help your potential customers remember what you are selling by because people tend to remember visuals better than plain boring text. And by presenting abstract data visually, you help your customers understand your product better and more quickly.
But how exactly can you use visuals to maximise responses to your flyers and brochures? Here are 6 tips:
Catchy headlines stick better in your customers’ heads. From the first glance, your headline should highlight the primary benefit your product or service will be offering. When Steve Jobs first introduced the iPod to the world, he announced it with a simple tagline – “1000 songs in your pocket”. Sweet, simple and to-the-point.
2. Keep Information Organised
In today’s fast paced world, most people don’t have time to digest large amounts of superfluous information that don’t impact their lives. Keep information organised on your flyer, brochure or postcard and avoid overcrowding. Make only the key selling points stand out, using colours and graphics to highlight the importance of what you’re selling and how using your product or service will make life easier for your customer.
When it comes to flyer printing, whatever it is that you are offering should be found in front and center. Potential customers should not have to guess what it is that you are trying to sell them.
3. Putting the human touch
Don’t underestimate the power of the human face in your marketing campaigns. Eye tracking studies (http://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/) have demonstrated that human beings pay the most attention to other human faces.
Even better, include a picture of someone using your product. When potential customers see an image of someone using and enjoying your product, it subconsciously sends the message that real people out there are also using your product, and that can make them more open to using it themselves.
Infographics are visual representations of information and data. Remember our first tenet? Here it is again: A picture/graphic is worth a thousand words. How better to make information stick in a person’s head than by turning boring words into interesting visuals?
5. Balance graphics and words.
You also have to strike the proper balance between graphics and words. Too many graphics can confuse people just as easily as too many words can. A graphic in the midst of words stands out. A graphic amidst a cluster of graphics doesn’t. Be sure that your flyer is not overcrowded. Minimalism is the new in-thing.
6. Call to Action
Finally, a call to action is essential. Don’t let your customer discard your flyer in frustration when they can’t figure out what exactly it is they’re supposed to do. Invite your customer to visit your business or your website. Offer them a special discount if they bring in your flyer, brochure or postcard or give them a code they can input on your website. This way, even if they don’t have an immediate need for your product or service, they’re more likely to hold onto it. If you’re selling discounted furniture and a week after seeing your flyer their cabinet breaks, they’re more likely to remember that discount they’re entitled to and visit your business.
By keeping these 6 tips in mind as you create your flyer campaign, you’ll be able to maximise the response to your flyer campaigns. If you’re ready to start printing your flyer, head to https://expresscolour.sg/normal-flyers-printing/ for flyer printing services in Singapore!