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7 Helpful Tips When Designing an Event Brochure

In every business – be it small or big – having the right marketing method or campaign is really importance. But of course, the job is not that easy, as it would require to have the right team. Along with working with the right people is having the right marketing tool – brochure printing, that is.

You see, despite the advancement of technology and Internet nowadays, brochures can still make a lasting impression. If you’re planning to make an event brochure, it’s important that it has the balance between being information and impactful. And while events can greatly vary in audience and style, there are some common traits that your brochure should have in order for it to be successful. So before you proceed with a brochure printing in Singapore Company, be sure to follow the tips below!

The Front Cover

brochure printing

Source: Parker Design

Regardless of the type of brochure you’re designing, it needs to have an eye-catching front cover. Why? That’s because it is highly crucial so as to encourage your audience to pick it up by the moment their eyes gaze upon it. Therefore, it’s only right that you only utilize large display typescripts, strong colors and striking images right on the front cover. It’s not necessary to add too much text, if any – just a few choice snippets to get the reader engaged and excited.

The Block Text

brochure printing

Source: DECE Group D

Most brochures contain block text elements, for instance, explaining background information about the event, its history and the philosophy that lies behind it. Make sure that the amount of text you use is appropriate for the audience and the way in which they will be using the brochure. Consider whether your readers will be reading these sections in their entirety there and then, reading the brochure at home after the event or simply flicking through to find the sections relevant to them.

The Contents

brochure printing

Source: Stock Layouts

Keep in mind that not all brochures are required to have contents sections or contents page. However, if your brochure will be a bit longer than few pages or it would include at least three sections, you should considering including one. Not only will it be useful for your readers, but the layout in particular can help to break up the first page, making it pleasing to the eyes of your audience.

Floorplans and/or Maps

brochure printing

Source: AppState

Since almost all events take place somewhere, it’s always a common practice to include some types of visuals in order to help the readers or visitors with the navigation. And while you can certainly go all out with a fabulous design here, it’s still important that you don’t forget the most feature – the map or floorplan, that is.  Therefore, you need to keep things clean, clear, well-proportioned and well labelled. Use keys and color coding will help to de-clutter busy visuals.

Often combined with a floorplan is information about visitor facilities. Using easily recognizable icons and placing this information in a separate box or shaded area can help visitors who need to find details quickly. Depending on the brochure printing process you are using, you might be able to incorporate fold-out or removable sections too.

Related: 7 Postcard Marketing Ideas Your Business Should Learn

The Lists

brochure printing

Source: Gergo Kokai

Whether it’s the names of artists, sponsors or exhibitors, your event brochure – be it with few or many pages – should have a list of some sort. From here, you simply need to make sure that you are not overwhelming your reader with sheer quantity; hence if your lists are very long, do incorporate stylistic elements such as text color, color coding, and careful placement of images. Use of specialist brochure printing techniques such as embossing or use of metallic inks can also serve to give a dull list that extra pizzazz too.

The Schedule of Events

brochure printing

Source: CaTodayBlog

A schedule or timetable is central to an event brochure and so if your brochure printing process allows, you might choose to dedicate one or more center spreads for this purpose. As with maps and floorplans, the most important considerations here are usability and accuracy. Visitors to your event should be able to easily and quickly access the information they require and they may return to this page several times, so be clear, correct and concise.

The Contact Details

brochure printing

Source: Coroflot

This one here is really important and thus you have to ensure that contact details for the event are prominent and easy to find. On the back of the brochure is typically where people will first look for this information, so unless you have a good reason not to, it makes sense to adhere to this expectation. As well as including the usual contact information, don’t forget to add a QR code if appropriate, so that readers can find out more information immediately online. If you plan well in advance, you could include special offers and visitor interactivity this way too.

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