If you really think about it, traditional methods of marketing have seem to fall short thanks to internet marketing and social media. Hence many would ask if print advertising like brochure printing is still a worthy strategy to investment on. Everywhere your eyes can lay upon, there is always discussions of using the Internet as a marketing outlet. Sure, social media and online advertising are certainly effective; however, these aren’t the only method of marketing out there. In all sense, print advertising is still alive and kicking – for a variety of reasons.
If you’re looking for a way to break through the communication barrier between you and your audience, then online marketing isn’t the way to go. Why? Well, in today’s digital age, it’s has become easier for a target market to become saturated with online advertisements – let alone email marketing. It about time that you take a proven approach of reaching your potential customers, and printing is the way to do it.
Still not convinced? Well, here are 7 reasons why brochure printing in Singapore is still an integral part of your marketing efforts.
Print is and Will Always be Tangible
Whether it is brochures, publications, posters or other types of printed items, these are still physical materials. Unlike online tools, they can always stay in offices or homes for months or even years after they are received. They are quite tangible when compared to other online marketing materials.
It is Credible
You would surely like the feeling when you get to see The New York Times or your favorite magazine on the rack, right? That’s because there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate.” As marketers, this is surely a thing that you would like. A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
Helps You Reach Your Target Market Efficiently and Fast
Both of your company’s design and placement ads in newspaper, publications and magazines can significantly help your brand reach your target audience – regardless of whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.
Establishes Your Brand Effectively
Printed materials and other branded publications are an excellent and effective way to establish your company’s brand. It allows you to bring the aesthetic qualities of colors, images, fonts and texture, all of which are key aspects that help establish brand recognition. This is something that no online tool can easily apply. On top of social media marketing as a branding method, printing materials to increase brand awareness is definitely the top two methods for branding.
Print is More Engaging
This is really a no-brainer. Remember that websites are often skimmed in as little as 15 seconds per visit or, if luck doesn’t appeal to you, your website might crash or something. When a customer or prospect reads a printed material, they are more engaged for a longer period of time (heck they can even pause or leave it on a table and get back to it on a later time). On average, a consumer spend 43 minutes reading a magazine – a figure that is more significant than those who are doing it online.
Conveys a Level of Professionalism
Sure, cost could be a debatable issue in printing; however, there are some serious benefits to having your business appear in a magazine or newspaper. First, it still conveys a certain level of professionalism, something that isn’t always evident online. If you want to be respected, print is still one of the higher quality mediums, simply because of the price. Above all, people will always have the kind of look (in a positive) at your business differently than they would online.
The Lesser Your Print, The More There is For You
With more businesses taking their marketing efforts in the Internet Realm, the old has become new again. Why? This is obviously because printing has (again) become the new trend. But, of course, this isn’t the typical oldies way of print communications. Marketers have more information and data to make calculated decisions about consumption, consumers, content and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored; hence most online marketing efforts are bound to fail. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.