Being one of Asia’s biggest financial and business hub, Singapore is always full of energy and happenings. Although almost every multinational company with a presence in Asia has an office in Singapore, the small – medium sized businesses also do its part to make Singapore such a vibrant town. And a key to any marketing and branding to business of any size, even in the digital age we live in today, is still distribution of flyer and/or brochure. In fact, exactly because we live in the digital age right now, flyers and brochure printing has never been more important for your marketing campaign and offline branding.
Everyone who has ever printed anything from the home printer knows, the quality of your desk printer has nothing on the real deal. A professionally done and printed flyer not only is so much richer in color, the difference in quality is also obvious. Given that your flyer and brochure virtually represent just about everything about your business, the quality in them is not something to be taken lightly.
The Quality Control
Before you even start designing your flyer or brochure, the quality of the printed flyer or brochure should already be kept in mind. This means with every adjustment in design along the way and even when it begins, you’re constantly double checking the paper materials that best suit your design, the appropriate thickness for the style, and the fold. This makes your printing service provider an important partner in your flyer and brochure printing, not just a vendor. An experienced printing service provider should be able to guide you through all the differences in paper materials and how that affects the quality of your flyers and brochures.
There are many things that should be taken into consideration when designing a flyer or brochure before it even moves on to the printing process. An experienced printing service provider should be able to give you advice and explain all the differences and its impact. Let’s look at a couple most common factors in your printing results.
How Thick should your brochure or flyer be?
If your brochure is more than one or two folds, thickness of the paper is especially important. Even if you don’t plan to mail out your brochure at the moment or ever, you still generally want it to be able to fit in an envelope of appropriate size, you never know where the recipient of the brochure might be putting it in, but you want to make it as convenient as possible.
When it comes to flyers, the content and purpose of the flyers is the one factor that plays a role in your decision of paper thickness options. Ask yourself what kind of impression do you want to give through this flyer, and how long do you think the flyer should stay in the recipient’s hand. The thicker it is, the more likely it gets more time in your recipient’s hand and being looked at slightly longer. People also tend to flip it around to see the other side if it’s significantly heavier in hand in comparison to other regular flyers. This is not to say you should go as thick as possible though, a thicker flyer is commonly used as invitations, special occasions and often implies a more sophisticated and fancier event. So if you’re printing your special lunch menu on a flyer, that’s probably not the best way to go.
How does the paper material affect the quality of your flyer and brochure?
Your printing service provider should be able to guide you through the selection of paper materials and how each selection affects the final product. At times, the colors might come out differently in different paper materials. Don’t hesitate to ask for samples in order to make the best judgment.
Matte or Glossy?
Matte and gloss are both levels of glossiness of a finish. The glossy paints are the shiny, light reflecting ones with matte being on the other end of the scale. The gloss level of paint can affect the apparent color of your printed flyer and brochure. If you’re not sure about it, ask to see samples and discuss with your printing service provider.
All of the above are reasons why choosing an experienced printing service provider is crucial in your flyers and brochure printing, there is an opportunity to both increase and decrease the quality of your printings. Here at Express Colours, we are committed in helping you to make the best decisions for your flyers and brochure. Come have a chat with us and see how we can help or visit our website to learn more about us! https://expresscolour.sg/