How to Maximise Response to Your Flyers – Distribution and Design Tips
In today’s digital media frenzy, we sometimes forget that old school marketing techniques – those tried and true methods of reaching customers – still offer the best and most effective “bang for your buck.” Flyers are one of the most effective ways to generate business and build your customer base, and combining an effective design with smart distribution techniques allows you to capitalise on a cost-efficient marketing tool to reach eager customers. Flyer printing and distribution is relatively inexpensive and can help promote your business to your target audience quickly and effectively – if you do it right.
Statistics show that paper is still a hot medium for delivering your messages. A recent study showed flyer printing and distribution is still the preferred method for receiving messages from local businesses. In a United States Postal Service poll, 64% of their customers said they valued the paper mail they received. According to a 2012 survey, Americans prefer paper-based media to digital communications, with 70% stating they prefer reading print and paper communications rather than reading from a computer screen.
If flyer printing is still hot, what are some top tips that can help your company get the most results out of your flyer campaign? It boils down to two main factors: Design and Distribution. We’ll show you some of our best tips for designing and distributing flyers.
Our Best Flyer Printing Design Tips
The good news on flyer printing and design: Most computers have pre-programmed sample flyers that you can edit for free. If you choose the DIY route, make sure to check out our beginner’s guide to choosing a great colour scheme! Alternatively, you can also get design help from your local print shop or outsource it online on a site like elance.com. Be creative in designing your flyers, but remember the following:
- Stick to the KISS (Keep It Stupid-Simple) principle: A picture speaks a thousand words, so use images to your advantage. Too many words clutter the flyer and dilute the message. The main purpose of flyers is to pique the interest of your potential clients. When their interest is piqued, then they may refer to your website to find out more about your business.
- Create a catchy headline and a “call to action” at the end. The headline should get their attention but also describe your business. The call to action could be as simple as “call us today.” Don’t forget your contact info on the flyer!
- Don’t forget to check for typos! When you’re done checking, give it to someone else…and maybe one more person. Typos are unprofessional and a single typo can lose you a strong lead.
- Be creative! If you’re creating your own flyer, refer to our beginner’s guide to choosing a great colour scheme. You can also use heavier paper or make the flyers an unusual size. If you have a great idea but don’t have the technical expertise to create your flyer, you can always outsource it for cheap at a freelance site like elance.com or upwork.com.
The Best Flyer Printing Distribution Tips
For successful flyer printing and distribution, make sure you put some thought into your approach. Flyers may be cheap to print, but printing flyers about car insurance and distributing them to kids outside school is just throwing money down the drain.
We recommend reverse-engineering your flyer distribution from your customer’s perspective. First, define your customer. Who is your primary customer? Where do your customers like to hang out? For example, if you have a landscaping service and just completed work in a suburban neighbourhood, ask your customer if you could place a picture of that new lovely garden on a flyer to share with all their neighbours.
- Once your flyer has a pleasing design, develop your distribution plan. If you have a retail storefront, work outward in concentric circles from the business. Pick up a local street map or simply use Google Maps, and systematically plan your distribution street by street in a concentric circle, working outward from your business location.
- Think of the profile of your customer. Where do they frequent? For example if you offer services as a badminton coach, your potential customers might be teenage school boys or working adults. After training, cafes, drink stalls and community centres are all great places to find potential clients. Have you tried leaving flyers at the counter of a sports stall? The owner may be willing to give out some of your flyers for a small fee. Depending upon the type of business you own and the places your customers frequent, recreational centres, gyms, coffee shops, cafes, libraries and pet stores could all be great places to distribute flyers. Make sure you check with the business about their rules for posting flyers and follow them to the letter.
- Many people make the mistake of distributing flyers only once, neglecting the fact that many potential customers can sometimes take months to make their purchase decision. Cross off the streets as you work your way outward. Try to cross off streets with one colour pen, because in three months, it’s advisable to start the process over again with a new flyer. Staying in front of your customers over time will really help establish your business.
With that word of caution we would also like to encourage you to be creative. Many cities have farmers markets, outdoor art events or festivals where you might be allowed to offer samples of your products, along with a flyer featuring discount coupons.
You could also enlist the help of your family including teenagers who are always interested in earning extra cash, or hire college students to help with flyer distribution; just post an ad on campus.
Flyer printing, when combined with an effective distribution plan, are still one of the best ways to reinforce your brand image and market your services to hundreds of potential new customers while keeping your marketing costs down.