Even now and then, flyer marketing has actually been used for many individuals and companies. This is one of the tools used for commercial, advertising and even for product promotion. Flyer printing Singapore companies produce stuff that is known as Leaflets – a piece of paper in which information is printed on one side of the flyer. Flyers are used for promotion; therefore, the information contained in them is intended to bring some impact on consumer behavior towards the product or service being promoted. It can be printed in many colors or can be produced in black and white; this varies from one company to another. Promotions always involve the process of making consumers aware of a new product or service a company or individual is offering.
Here are some advantages of using a flyer printing as a tool of marketing.
It’s Very Easy to Produce
When it comes to marketing your flyers, they can be prepared and launched within a day. It does not require professional designer for it to work, although it is still recommendable in one way or another. Nonetheless, there are some forms of marketing that will take months during their preparation and planning.
Flyers are Inexpensive
Computer can be used to design one flyer and, from there, many copies can be produced through a photocopying machine. A company may consider having high quality flyers; therefore, they will use digital or offset printing which is not much expensive when producing many lots of copies. This is another advantage of flyers marketing; they don’t require a lot of money to be printed. Some can be printed on both side and can be produced for as low as few coins per flyer.
It Gives You Quality Feedback
Flyers also will enable a company to explain into detail the benefits of its product and/or service and get immediate consumers reactions. When distributing flyers, there is a face to face interaction between the marketer and the consumer, which makes it easy for a company to know how consumers are reacting towards its product or service. This also helps businesses to improve on their service delivery so as to meet consumers’ needs.
Flyers are Easy to Read
During flyer designing, marketing personnel always take important details on the product; they try to be as brief as possible at the same time passing accurate information.They are also made simple so as to attract consumers’ attention and make them interested in the product or service being promoted. Since they are printed out to pass information, they are made simple, with large fonts and with few words; this is because they are supposed to persuade a consumer towards buying a good or service.
Like any other forms of direct marketing, flyers also have its own disadvantages; nonetheless, knowing them can actually help you create a strategy or anticipation so as to have the idea where to adjust. Check them below.
Flyers are Discarded after They are Read
Flyers lack long term impact on customers just like any other marketing methods. A consumer can be convinced and buy a product after which he/she will not use or keep the flyers. They are not like television advertisement where a product is regularly advertised, making consumers get used to the product.
Easily Dismissed by Consumers
Some consumers may disregard flyers due to their simple nature. It is also a well-known truth that many people don’t even read the information contained in the flyers or they will read it for few seconds then throw them away.
Flyers Can Be Expensive If…
This is actually a tricky one here. You see, there are lots of companies that offer flyer printing in Singapore and most of them offer the service in expensive rates (although some are competent enough). Nonetheless, the rate or total of your costs actually depend on how efficient the company in offering you’re the best service. Say, they can indeed offer you an affordable printing service, but the design or overall concept is not me. As a result, you again spend both time and money to re-construct. Remember: It is really helpful if you what company to go after for your flyers; otherwise, you will be spending boatloads of money.
Now you know what to do when marketing a business using flyers. We here at ExpressColour believe that flyers are still the best and effective marketing tool to date, as long as the people involve on it are responsible and have the know-how. Contact us now and learn amazing things about how your flyer marketing campaigns can meet you business needs and wants.