First and foremost, you have to understand that when it comes to flyer printing, you don’t have to spend boatloads of money. And not only is it inexpensive, but it is also a very effective way to grab your audience’s attention – especially in a quite busy target market. But, of course, you need to ensure that your flyer stand out from the rest in order to achieve your marketing goals.
Well, to help you, there are the top 7 ways you must do in order to make your “flyers” fly!
Make That Headline or Title Snappy
The idea is to not only make it memorable and unusual, but also for it to be provocative. This is something that you can just by using a few carefully chosen powerful words – go for the ones that best convey your message as a company. Remember that popular titles contain one or more of these words: The Secrets To, Easy, Finally, Insider, How To, Unlock, Proven, Now You Can, Discover and Free Bonuses, among others.
Use Striking and/or Colorful Graphics
Always keep in mind that one large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story; hence make the whole printing flyers effective. This image is your “focal point” and will draw your readers in. You can purchase inexpensive but quality stock photos on the Internet. Or simply download individual photos or purchase a CD with hundreds of images. The ways are many as long as you know what work best for you and the company.
Let the Benefits of Your Service and Product Be Magnified
Your prospects will always ask the question, “What’s in it for me?” Therefore, write from their perspective using the words “you” and “your.” You have to make it personal as possible, so go for words/phrases that convey a personal tone. Avoid using the following words: I, We, Us and Our, and be sure to keep your text short and to the point. Some of the most powerful words to use are: save, free, new, love, guarantee and results. If you have long paragraphs, break them and make an effort to use bullet points. You can also place them in a separate box for them to standout.
Put Compelling Testimonials and Case Studies
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they’ve had with your product or service. After all, you audience want to know or make sure that at least someone outside the company is satisfied with your product and/or services. Hence include testimonials that are compelling enough to gather potential customers. Also, be sure to include the first and last name, company name and location of the person providing the endorsement. This will make the whole idea more effective.
Make It Well-Organized
The key to having a successful flyer is organization, as it can easily grab a reader’s attention. Remember that most people are visual, which is something that is synonymous to being organized. You can simply put borders, boxes or areas that have contrasting colors. You can be as creative as you can; however, you need to make sure that your “art” is properly and appropriately incorporated. Moreover, you don’t need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.
Offer Some Discounts or Special Limited Price
You can simply design a coupon on the bottom quarter of your flyer. Just be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc. Make it very interesting and enticing, something that your readers will really look forward to.
Proofread, Of Course
Although you can always proofread your own flyers, it is still best to have it checked by someone who is actually better at it. The proofreader will check your contact information and/or other related details that play a crucial role in making your flyers work. He or she will also double-check the phone numbers on the flyer, so as to make sure they are correct. The same thing will be done with the URL of your website, making it sure that it is correct – otherwise, your campaign will plummet.
Flyers, when done properly, can work magic on your company’s marketing efforts. Here are ExpressColour, we always make the best and apt flyers for any sort of businesses. To learn more about how we can help you, give us a call now!